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Portland, Maine (January 28, 2011) - Maine's Oakhurst Dairy will continue its support of New England kids by funding “Living Natural Goodness” School Grants to area schools.  The grants – totaling $10,000 – will be awarded to schools participating in Fuel Up to Play 60, a program launched by the National Dairy Council and the NFL, in collaboration with the USDA. 

“Partnering with Fuel Up to Play 60 means more kids in our schools will have resources to make good nutrition and regular exercise a part of their daily routines.  Developing healthy habits at an early age leads to better lifelong health,” says Oakhurst Dairy President and COO Bill Bennett.

Schools that win Oakhurst “Living Natural Goodness” School Grants will receive up to $3,000 to fund Fuel Up to Play 60  nutrition and physical activity programs of their own design. 

Applications for Oakhurst “Living Natural Goodness” School Grants will be reviewed by the Maine and New England Dairy Councils and awarded to schools in Northern New England.  Winners will be chosen based on several criteria, including their proposal's plan to raise awareness of the importance of healthy eating and increased physical activity; increase access to healthy, nutrient-rich foods in their school; and, increase participation in physical activity in their school.

Educators, students, parents and others committed to their local schools are encouraged to submit an application.  

Fuel Up to Play 60 is active in schools nationwide, and kids in schools have a hand in developing many of the program's activities.  This involvement gives the program staying power, notes Lisa Hatch of the New England Dairy council.  “Over and over again, we've  seen the excitement and creativity kids bring to bear to do something that benefits them.  Oakhurst's commitment gives more kids in New England a chance to build nutrition and fitness programs in their schools.”

Sarah Platt, a registered dietitian with the Maine Dairy and Nutrition Council, agrees.  She has seen kids create a variety of outstanding programs for their schools.  "Kids in Fuel Up To Play 60 schools are doing everything from starting walking clubs to adding yogurt and salad bars to their lunch lines.  This program really makes a difference."

People interested in applying for an Oakhurst “Living Natural Goodness” School Grant for their school can learn more by visiting 

About Oakhurst Dairy

Oakhurst is northern New England’s truly local brand of milk. As the region’s largest independent dairy company, Oakhurst is committed to the health and wellbeing of the community and the environment. For 90 years and three generations, the Bennett family has stood behind every glass of Oakhurst milk, contributing 10% of profits to local organizations through their Living Natural Goodness program to support healthy kids and a healthy environment – just another reason to choose Oakhurst, The Natural Goodness of Maine. For more information, visit

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